I’m one of very few writers who has worked on 3 different CAR T therapies, including overseeing launches of both Kymriah and Yescarta, the first two CAR T therapies ever approved. I’ve written extensively about these therapies, and have managed and taught writers working in this category as well. I helped create the award-winning Yescarta follicular lymphoma DSA campaign, DANGER LURKING. Made during the height of the pandemic, every pixel of this campaign was created by computer, due to the necessity of avoiding any photoshoots. No stock photography was used; every wrinkle and slipper were designed.